Wendy's was experiencing a high
price perception problem. We
suggested rearranging the menu -
placing all the $.99 products under
a separate heading "Value Menu."
Today, every fast food restaurant
has their version of a "Value Menu."
Holiday Inn is predominately a franchised company. Their Franchisee's outdoor was disconnected in both design and message. We provided every Franchisee a vinyl overlay for their outdoor board with a common message of "Kids Eat Free
." The program is now in its' 10th successful year.
Choicepoint is a business to business company that offers important information on individuals. We developed a "Finding the Good Guys
" cable campaign on business cable stations. Results were a record year.
Fotomat was experiencing a price perception problem in addition to a perception that consumers pictures were taking too long to be developed. We initiated two programs "No Fault Foto Guarantee
" and the "Pick UP Picture Promise
Little General Convienence Stores
Suffering low store sales, we recommended eliminating slow moving merchandise and replacing it with a broader range of popular products. "More of What You Are Looking For
Carrabba's was looking for a 4th quarter campaign to raise sales. Using Television, Radio, and FSI's a campaign featuring founders Johnny and Damiam Carrabba's out preformed all other OSI concepts.
Bonefish was looking for a way to make their FSI campaigns more effective - without discounting. We showed them how to effectively change their targeting parameters by market to increase new trial and improve visit frequency.